Pariwisata Lombok, Masihkah Halal?

Abstrak

The concept of halal tourism in Lombok faces challenges of multiple interpretations of definitions and diverse terminology and increasingly massive tourism development, which has an impact on implementation inconsistencies and destination competitiveness. This study investigates the perceptions of tourism businesses regarding the understanding and application of the halal concept in the local context and its relevance to the sustainability of halal tourism in Lombok. This research uses a qualitative design with an exploratory case study approach based on the local principle of ngayo. Data collection was carried out through direct observation, in-depth interviews and focus group discussions involving business actors and tourism stakeholders. The data obtained were then transcribed and analyzed using the content analysis method. This research illustrates that the development of halal tourism in Lombok destinations is driven by strong ethical capital and a high commitment to sustainability from local businesses. The integration of both creates locality-based services that are unique, distinctive and authentic as the embodiment of the halal concept. Local resource management integrated with the values of morality, religiosity and sustainability is a dimension that needs to be considered in creating a competitive advantage. It also highlights the religiosity and locality of the community can strengthen the commitment of business development in the halal tourism sector.