EKSPLORASI PERSEPSI KARYAWAN TERHADAP BUDAYA OGANISASI DAN DAMPAKNYA TERHADAP KETERIKATAN KERJA : STUDI KUALITATIF DENGAN NVIVO PADA KARYAWAN BANK KALSEL CABANG BANJARMASIN : EKSPLORASI PERSEPSI KARYAWAN TERHADAP BUDAYA OGANISASI DAN DAMPAKNYA TERHADAP KETERIKATAN KERJA : STUDI KUALITATIF DENGAN NVIVO PADA KARYAWAN BANK KALSEL CABANG BANJARMASIN

Abstrak

This study aims to explore employees’ perceptions of organizational culture and its impact on work engagement at Bank Kalsel, Banjarmasin Branch. Using a qualitative approach and case study design, data were collected through in-depth interviews with five informants and analyzed using NVivo 12 software. The findings reveal that the organizational culture, characterized by values such as integrity, teamwork, and supportive leadership, plays a crucial role in shaping employee engagement. Employees expressed a strong sense of belonging, loyalty, and intrinsic motivation toward the organization. Data visualization through Word Cloud and Tree Map reinforces the finding that organizational culture significantly influences work spirit and commitment. This study highlights the importance of fostering an inclusive and supportive work culture to enhance sustainable employee engagement.