PENGARUH PROFITABILITAS, UKURAN PERUSAHAAN, DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR ROKOK YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2021-2024

Abstrak

This study seeks to assess the impact of profitability, business size, as well as leverage on company value in cigarette industry corporations listed on the Indonesia Stock Exchange between 2021 and 2024, both partially and concurrently.  This is a quantitative research.  Purposive sampling was employed, which involved collecting secondary data from www.idx.co.id.  The population of this study consists of five firms, four of which serve as research samples for classical assumptions, multiple linear regression analysis, determination coefficient test, t test, and F test.  This study found that a company's size has a positive impact on its value, whereas profitability and leverage do not affect the value of the company.