Eyes on Media Framing: Study of the Representation on COVID-19 Vaccine News

Abstrak

This research aims to find out how media represent the vaccine news during pandemic. This is related to the use of intensifiers as a measure of the degree of neutrality of news writers. This research is qualitative research supported by the quantification method. The data used is online news about the covid-19 vaccination in January - July 2021. A total of 43.288 words token has been collected online. This research is a corpus-based critical discourse analysis research. Three-Dimensional model by Fairclough is the theory used and applied in this research. The results show that news has the power to control the interpretation of readers and has a direct impact on social conditions. Several strategies were used by the covid-19 vaccination news writers, including the use of amplification (+intensifiers), the use of adjective collocations, and also the use of booster intensifiers. Intensifiers are mostly used to highlight the quality and enhancement of the covid-19 vaccination. This is relevant to the current condition that people are enthusiastic about vaccination programs as a result of media framing, especially news.