Legal Protection Model for Superior Village Products Based on Digital Transformation and the Role of Village-Owned Enterprise (BUMDes)

Abstrak

This research addresses the digital divide between urban and rural areas in Indonesia by examining the digital transformation of superior village products through branding and strengthening Village-Owned Enterprises (BUMDes) in Kadumaneuh Village, Pandeglang. Despite existing legal frameworks, village-level digital implementation remains suboptimal, with only 30% of villages having adequate internet access and 40% of BUMDes using digital technology. The study aims to develop an integrated digital transformation model tailored to Indonesian villages' needs, focusing on product branding and BUMDes strengthening. Using a normative-empirical approach, the research combines literary and field studies with statutory and sociological approaches. Data collection involved literature review, interviews, and questionnaires. Results reveal a significant gap in understanding and implementing digital transformation and branding among micro-enterprises. The study proposes a holistic model integrating digital infrastructure development, product digitalization, branding, legal protection, literacy enhancement, economic empowerment, and multi-stakeholder collaboration. The research concludes that optimizing BUMDes' role in digital transformation requires comprehensive strategies, including capacity building, policy development, and strategic partnerships. The proposed model offers a framework to address technological, legal, and economic challenges faced by village enterprises in the digital era.