Dampak Covid-19 terhadap UMKM (Studi Kasus Pedagang Kaki Lima di Kelurahan VIM)

Abstrak

Street vendors in the VIM Village are feeling the impact of Covid-19 pandemic, such as a relatively high decrease in turnover, a decrease in consumer purchasing power, and a reduction in the workforce. The purpose of this study was to find out the general description of street vendors in VIM Kelurahan, find out the obstacles faced by street vendors in VIM Village during the Covid-19 period, and find out the efforts made by street vendors in VIM Village to maintain their business during the Covid-19 period. The results of this descriptive qualitative research show that the efforts of street vendors in the VIM Village, Jayapura City, to maintain their business during the Covid-19 pandemic included: (a) making new products; (b) conduct promotional cooperation with other business actors; (c) don't stop selling; and, (d) empowering incentive assistance from the government.