Faktor - Faktor Keberhasilan Proses Virtualisasi Dalam Perspektif E-Commerce Di Indonesia

Abstrak

The rapid development of IT sector in Indonesia has increasingly replacing traditional activities, including the trading sector which has slowly changing to virtual activities, that are widely known as e-commerce. The development and public interest in using this e-commerce service, can be seen from the growing number of big companies both local and international, who are trying to enter and also controlling online market in Indonesia. National media has also reported about the huge number of funding that these e-commerce companies has spent, for the hope of monopolize the online market or at least just survive in the fierce competition of e-commerce business in Indonesia. But to do that, they have to understand and see the basic reasons about why do people have high interest for online transaction over traditional transaction. The result of this study will provide a success model of virtualization process, viewed from the perspective of e-commerce, from observing the ever-growing of online shopping interest by Indonesian citizen.