Persepsi Inovasi Produk Pembiayaan Syariah dan Minat Mengakses Bank Syariah: Studi Survei Pendahuluan di Desa Meureubo, Aceh Barat

Abstrak

This pilot survey examines perceptions of Islamic financing product innovation and intention to access Islamic banking among residents of Meureubo Village, West Aceh, Indonesia. A cross-sectional descriptive-exploratory design was used. A five-point Likert questionnaire was administered to 20 respondents (10-24 June 2025) who were users or prospective users of Islamic financing. Constructs covered perceived process ease, variety of contracts/schemes, need-fit, value-fit, self-reported contract understanding, socialization/information exposure, and intention. Results indicate positive perceptions: all respondents agreed that the products are easy to understand and fit needs and Islamic values. Intention was high; 90% reported that innovation increases their interest in using Islamic banking. However, 70% identified limited outreach/socialization as a barrier, and 30% were neutral about simpler application procedures. The findings suggest that product innovation should be accompanied by communication innovation—contract literacy, community-based outreach, and simulations—to translate interest into actual access. As a pilot, results map priority indicators for larger studies.