Pengaruh Gaya Hidup Terhadap Perilaku Impulse Buying Dengan Literasi Maqashid Syariah Sebagai Variabel Moderating (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Medan)

Abstrak

The aim of this research is to examine the influence of lifestyle on impulse buying behavior with Maqashid Syariah literacy as a moderating variable. The study technique is descriptive quantitative, and 100 UIN North Sumatra Faculty of Economics and Islamic Business students who utilize E-commerce were surveyed. Online Google Forms questions generate data for regression path analysis. Research shows numerous important conclusions: 1. Lifestyle has a significant effect on impulse buying with a coefficient of 0.217 based on path analysis. 2. Lifestyle also has a significant effect on Maqashid Syariah literacy with a coefficient of 0.604. 3. Maqashid Syariah literacy has a significant influence on impulse buying of 0.539. 4. Simultaneously, Maqashid Syariah lifestyle and literacy influence impulse buying based on regression tests and path analysis