Optimizing Stacking Ensemble Models for Customer Churn Prediction in the Telecommunications Industry

Abstrak

One of the biggest challenges in the telecommunications industry is predicting churn, which is the condition when a customer unsubscribes and switches to another service provider. In an era of competitive market conditions, retaining customers is much more efficient than acquiring new customers. Conventional prediction models are often unable to capture the complexity of customer behavior patterns, resulting in a lower accuracy than optimal. This study aims to optimize customer churn prediction performance by developing a stacking ensemble model that combines several classification algorithms to improve model performance. Fourteen algorithms were tested, and the six algorithms with the best accuracy were selected as base learners, while Logistic Regression was selected as the meta-learner. The stacking model testing was carried out sequentially through a combination of 6 algorithms with the same meta-learner algorithm. Testing was also carried out with and without using the SMOTE data balancing method to evaluate the effect of data balancing on the prediction results. The results of this study show that the combination of the Adaboost, Ridge Classifier, and Logistic Regression algorithms can produce the highest accuracy of 82.97%, which exceeds the prediction performance of a single algorithm. This research contributes to demonstrating an effective stacking ensemble configuration for predicting customer churn in the telecommunications industry and emphasizes that the selection of the right algorithm combination has a greater impact on model performance than the number of algorithms used.