REPRESENTASI NEMUI-NYIMAH SEBAGAI NILAI-NILAI KEARIFAN LOKAL: PERSPEKTIF PUBLIC RELATION MULTIKULTUR

Abstrak

Nemui-Nyimah Representation Values and Local Wisdom Imagery as Public RelationsMulticultural Lampung is the problem being studied. Nemui-Nyimah as the object of study hasthe meaning that Lampung as citizens of a friendly and open, accepting with open hearts to thepresence of people from outside Lampung or non-indigenous. Nemui-Nyimah become one ofthe basic concepts of Lampung slogan “Sang Bumi Khua Jukhai.” That is, the earth symbolizesthat one as indigenous Lampung very concerned to open up, invite other ethnic or non-indigenousto jointly promote Lampung. Lampung be a pluralist approach multiculturalism is reflected onthe meaning of “khua jukhai” means two doors that indigenous and non-indigenous. Studyfocuses on the representation of the value of local knowledge and Imagery as Public RelationsMulticultural Lampung. Construct meaning systemically about Lampung cultural diversity thathas historically been prepared since the Dutch colonial era as a multicultural region. Inconclusion, the concept of values-Nyimah Nemui currently incarnated in the attitudes and behaviorof a pluralist society and represent Lampung, Lampung as a Multicultural Public Relations.Nemui-Nyimah Representation Values and Local Wisdom Imagery as Public RelationsMulticultural Lampung is the problem being studied. Nemui-Nyimah as the object of study hasthe meaning that Lampung as citizens of a friendly and open, accepting with open hearts to thepresence of people from outside Lampung or non-indigenous. Nemui-Nyimah become one ofthe basic concepts of Lampung slogan “Sang Bumi Khua Jukhai.” That is, the earth symbolizesthat one as indigenous Lampung very concerned to open up, invite other ethnic or non-indigenousto jointly promote Lampung. Lampung be a pluralist approach multiculturalism is reflected onthe meaning of “khua jukhai” means two doors that indigenous and non-indigenous. Studyfocuses on the representation of the value of local knowledge and Imagery as Public RelationsMulticultural Lampung. Construct meaning systemically about Lampung cultural diversity thathas historically been prepared since the Dutch colonial era as a multicultural region. Inconclusion, the concept of values-Nyimah Nemui currently incarnated in the attitudes and behaviorof a pluralist society and represent Lampung, Lampung as a Multicultural Public Relations.Key words: nemui nyimah, representation of local values, multicultural public relations.