An efficient enhanced k-means clustering algorithm for best offer prediction in telecom

Abstrak

Telecom companies usually offer several rate plans or bundles to satisfy the customers’ different needs. Finding and recommending the best offer that perfectly matches the customer’s needs is crucial in maintaining customer loyalty and the company’s revenue in the long run. This paper presents an effective method of detecting a group of customers who have the potential to upgrade their telecom package. The used data is an actual dataset extracted from call detail records (CDRs) of a telecom operator. The method utilizes an enhanced k-means clustering model based on customer profiling. The results show that the proposed k-means-based clustering algorithm more effectively identifies potential customers willing to upgrade to a higher tier package compared to the traditional k-means algorithm. Our results showed that our proposed clustering model accuracy was over 90%, while the traditional k-means accuracy was under 70%.