Implementation of The Cash and Carry Method Towards Direct Household Economic Improvement in Bricks Sales in Bontobiraeng Village, Gowa Regency, Indonesia

Abstrak

This study aims to analyze the application of the cash-and-carry method to directly improve household economic performance in brick sales in Bontobiraeng Village, Gowa Regency. The research method used was a descriptive, quantitative approach, with data collected through observation, interviews, and questionnaires distributed to 82 brick entrepreneurs and producers. The results indicate that implementing the cash-and-carry sales system has a positive and significant impact on increased income, faster capital turnover, and household economic stability for entrepreneurs and brick producers. The cash-and-direct-delivery payment system significantly helps entrepreneurs minimize bad debts, optimize working capital, and sustainably meet household needs. Thus, the cash-and-carry method has proven effective for entrepreneurs and brick producers in Bontobiraeng Village.