Pemanfaatan Media Dalam Promosi Pariwisata Sebagai Upaya Peningkatan Pendapatan Asli Daerah Kabupaten Kepulauan Selayar (Studi Pada Dinas Pariwisata dan Kebudayaan Kabupaten Kepulauan Selayar)

Abstrak

ABSTRACTThis study aimed towas to determine the utilization of tourism promotion media used by the Tourism and Culture Office of the Selayar Islands Regency in an effort to increase Regional Original Income. This study uses a descriptive qualitative approach. Informants in this study were officials of the Department of Tourism and Culture of the Selayar Islands Regency and tourists who visited tourist attractions in the Selayar Islands. Collecting data using interview, observation, and documentation methods. The results showed that the Department of Tourism and Culture of the Selayar Islands Regency in promoting tourism uses 4 promotion mixes, namely advertising, sales promotion, personal selling, and public relations. However, promotional activities have not been able to increase the Regional Original Income of the tourism sector through the number of tourist visits. Regional levies for the tourism sector are only able to contribute no more than 0.5% of the Regional Original Income (PAD) of the Selayar Islands Regency.Keywords: Promotional Mix, Tourism Promotion Media, Tourist Visits, Regional Original Incomehttp://dx.doi.org/10.23960/E3J/v5i2.184-199