Effect of Billboard Advertising and Social Media Marketing on Consumer Buying Interest

Abstrak

Article Effect of Billboard Advertising and Social Media Marketing on Consumer Purchase Interest is a scientific literature review article within the scope of marketing management science. The purpose of writing this article is to build a hypothesis of the effect between variables which can later be used for further research within the scope of marketing management science. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Billboard advertising affected consumer buying interest; and 2) Social media marketing affected consumer buying interest.