The Role of Logistics Capabilities in Driving Digital Transformation: A Case Study of PT Pos Indonesia Persero

Abstrak

PT Pos Indonesia is a state-owned enterprise in Indonesia. which operates in the courier service sector. Currently, PT Pos Indonesia is ranked fourth after JNE, J&T Express, and TIKI. This is the impact of many competitors, resulting in a downward trend in the volume of courier shipments per year. In 2023, PT Pos Indonesia will transform into a logistics company. This research aims to Analysis of the Influence of Logistics Capability Factors on Digital Transformation. The survey was conducted on 132 respondents consisting of the Director, Senior Manager, Manager, Assistant Manager, Lecturer and Entrepreneur levels. The method used in this research is quantitative research. Quantitative research is a methodological approach employed to investigate specific populations or samples by gathering numerical data. This data is subsequently analyzed using statistical techniques to explore and clarify the relationships between various variables. Based on the analysis of the respondents, it can be concluded that a positive and significant influence Core Capability, Customer Satisfaction, Logistics Operation, Supply Chain Visibility, Technology and Innovation on Digital Transformation. However a negative and not significant influence of Infrastructure Capability on Digital Transformation. together contribute positively and significantly to the digital transformation variable by 95.70%. This shows that from an external perspective, Pos Indonesia must make effective improvements and improvements in transforming into a state-owned enterprise's logistics.