Creation of a Video Profile on Organic Farming in Cikurubuk Village, Sumedang Regency

Abstrak

The development of media platforms in the digital and internet era has made promotional activities through audiovisual content a necessity. According to the Indonesian Internet Service Providers Association (APJII) data from 2023, 55.06% of Indonesians enjoy accessing online videos. With the advancement of technology, almost all segments of society are able to create video content, especially for social media. However, this is not the case for the organic farmers in Cikurubuk Village, Sumedang Regency. As farmers, they lack the skills to produce promotional content professionally, including video promotions. Yet, they need such content to introduce their organic rice products to a wider audience. As a result, the organic rice they produce is not well-known in the community. To support the organic farmers of Cikurubuk Village, the Film and Television Production Study Program at Widyatama University conducted a community service project by creating a documentary film in the form of a profile video introducing organic farming in Cikurubuk Village, which can be used as promotional content for Cikurubuk's organic rice. This profile video production employed the documentary film production method, which includes the stages of pre-production, production, and post-production. This method was based on the documentary film production theory of Rosenthal and Eckhardt. The project resulted in a comprehensive profile video about the organic rice from Cikurubuk Village, which also serves to promote their products to the wider public.