The Mediating Effect of Employee Performance on the Influence of Human, Relational, and Organizational Capital on Retail Logistics Improvement : Evidence from PT Pos Indonesia (Persero)

Abstrak

The study is titled “The Mediating Effect of Employee Performance on the Influence of Human, Relational, and Organizational Capital on Retail Logistics Improvement : Evidence from PT Pos Indonesia (Persero).” The primary objective of this research is to evaluate and analyze strategies to improve retail segment sales performance by focusing on Human Capital, Relational Capital, and Organizational Capital and also employee performance as variables affecting competitive advantage and their impact on company performance. This research is motivated by the underachievement of revenue performance in the retail business segment of PT Pos Indonesia (Persero) Regional III Bandung, which only reached 63.49% of the target, and low employee performance. The research adopts a quantitative approach with descriptive and verificative analysis techniques, involving 125 respondents who are senior leaders with a minimum tenure of one year in their current positions. The analysis results indicate that Human Capital, Relational Capital, Organizational Capital and employee performance have a positive and significant impact on company performance. This study offers strategic recommendations for PT Pos Indonesia to enhance employee performance and improve service quality to strengthen its competitive position in the national logistics industry.