The Influence of Export Logistics Regulations and Company Logistics Employee Performance on Export Performance and Its Implications for the Operational Performance of PT. Sinergi

Abstrak

This study aims to examine the impact of export logistics regulations and the performance of logistics personnel on export performance, as well as their implications for the operational performance of the company. The increasingly complex and dynamic nature of export logistics regulations frequently hampers the smooth execution of export activities. Simultaneously, the quality of human resources in the logistics sector serves as a critical internal factor influencing the efficiency of export management. The research was conducted at PT. Sinergi using a quantitative approach, involving the distribution of structured questionnaires to 200 respondents from the logistics and export divisions. Data analysis was carried out using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to assess the relationships among the studied variables. The empirical findings indicate that export logistics regulations significantly affect export performance, particularly with regard to the timeliness and completeness of export documentation. Moreover, the performance of logistics employees exerts a positive influence on the effectiveness of export processes. Enhanced export performance subsequently contributes positively to the company's operational performance, as reflected in cost efficiency, improved productivity, and increased customer satisfaction. These findings highlight the critical role of aligning external regulatory frameworks with internal organizational capabilities in enhancing export competitiveness. The study provides valuable insights for both corporate management and regulatory authorities in efforts to improve the efficiency and effectiveness of national export logistics systems.