Development of MOOCs on Halal Management: Principles, Leadership, and Industry Development in the Global Market

Abstrak

This study aims to develop a Massive Open Online Course (MOOC) on Halal Management as an online learning solution to enhance halal literacy and managerial competencies relevant to the dynamics of the global market. Using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation), the study produced an LMS-based MOOC consisting of eight learning sessions covering halal principles, leadership, communication, and halal product development. The analysis stage was conducted through expert interviews to ensure the relevance of the content to the needs of the halal industry. The feasibility test results indicate that this MOOC meets the “Excellent” criteria in terms of media (84.9%), language (80.7%), and content (84.7%). The course was designed using a self-paced instruction approach and is equipped with animated videos, case studies, and automated assessments. The findings show that this MOOC provides flexible and contextual learning access for industry practitioners and the wider community. Thus, the MOOC is expected to serve as a strategic alternative to strengthening the competitiveness of the sharia economy and producing halal leaders and innovators at the global level.