THE INFLUENCE OF STRATEGIC MANAGEMENT AND ORGANIZATIONAL BEHAVIOR ON ORGANIZATIONAL PERFORMANCE IN THE HOTEL SERVICE INDUSTRY

Abstrak

This study aims to analyze the influence of strategic management and organizational behavior on organizational performance within the hotel service industry in Bandung. The increasingly dynamic nature of hotel industry competition demands that organizations effectively implement strategic management and foster organizational behavior that supports the achievement of corporate goals. A quantitative approach utilizing a survey method was employed. The study sample consisted of 50 respondents working in hotel service businesses in Bandung, selected via purposive sampling. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression using SPSS software. Statistical testing involved partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²). The results indicate that strategic management has a significant influence on organizational performance. Furthermore, organizational behavior also significantly influences organizational performance. Simultaneously, strategic management and organizational behavior exert a significant influence on organizational performance within the hotel industry in Bandung. These findings demonstrate that achieving organizational performance requires not only effective strategies but also individual and group behaviors capable of supporting strategy implementation. The study implies that hotel management should strengthen the processes of strategy formulation, implementation, and evaluation while creating an organizational environment that fosters communication, cooperation, motivation, and responsibility to enhance operational effectiveness and organizational competitiveness.