Enhancing Digital Fashionpreneurship Through Innovation Capability and Market Sensing

Abstrak

This study aims to examine the influence of intellectual capital and Market Sensing Capability (MSC) on business performance, with innovation capability serving as a mediating variable. This research examines fashion brand enterprises that function online in Indonesia. The conceptual framework employed is a novel model derived from previous research, highlighting the role of intellectual capital and MSC in enhancing business performance via the strategic mediation of innovation capability. This study utilizes a quantitative methodology employing the PLS-SEM technique to examine the causal links among latent constructs. Data were collected by the dissemination of closed questionnaires to online fashion brand enterprises represented by owners, directors, or managers. Through purposive sampling, 124 respondents were acquired and deemed valid for analysis. This study has seven hypotheses to evaluate the direct and indirect impacts of the constructs on organizational performance. The results affirm that innovation capability significantly mediates the relationship between intellectual capital and firm performance, as well as between MSC and firm performance. This study enhances the academic discourse on organizational capabilities and provides pragmatic insights for the management of strategic resources within the digital marketplace, specifically in the fashion sector.