Perancangan UI/UX Purwarupa Aplikasi Penentu Kualitas Benih Bunga Berbasis Mobile Menggunakan Metode Design Thinking (Studi Kasus PT Selektani)

Abstrak

Due to the current COVID-19 pandemic situation, PT Selektani Induk Usaha, an agricultural enterprise exporting quality flower seeds, has switched its conventional data recording to a digital method with its Android-based mobile application called Penentu Kualitas Benih (PKB). The challenge is that not all its employees are equally skillful in operating mobile applications. The design of the application prototype uses Design Thinking method, involving five stages: Empathize, Define, Ideate, Prototype and Testing. The method is used to examine the employees’ user experience to create an easy-to-operate user interface of PKB. Usability testing was done on the prototype using Single Ease Question (SEQ) with a 7-level Likert scale. It involves five components: learnability, efficiency, memorability, errors, and satisfaction. While an effective UI/UX design results in at least 5.5 out of 7 score, the prototype test results in 6.6 score, which means that the design of the prototype is effective.