MENINGKATKAN SEKTOR PARIWISATA MELALUI PENGEMBANGAN CHSE (CLEANLINESS, HEALTH, SAFETY, ENVIRONMENT) DALAM KAWASAN PANTAI JIMBARAN

Abstrak

The tourism sector is the sector that builds and improves the economy of the Balinese people. This sector plays a very important role because it includes the complexity of the tourism sector, the micro, small and medium enterprises sector as well as the creative economy sector. It is known that this sector is a major contributor to the economy of the Balinese people. However, the existing conditions with the Covid-19 pandemic phenomenon have resulted in this sector experiencing a very large adverse impact. To improve the tourism sector, the Ministry of Tourism and Creative Economy has obliged all tourism industries to implement the CHSE (Cleanliness, Health, Safety, Environment) development. The coastal area is one of the potentials that needs to be developed because it has an appeal in Bali. Apart from that, the coastal area also has a role in preventing the direct tide from flooding the land, salt management business and recreational areas as unique assets of Balinese culture. The purpose of developing this CHSE is to create a coastal area that is clean, healthy, safe, and can improve environmental preservation for the local community by monitoring data through observation, documentation and literature study.